Seniority level – Mid Senior level
Employment type – Full-time
Job function – Pharmacy

About Rx1

Rx1 is India’s pharmacy consumer healthcare online pharmacy platform, aspiring to be the trusted health partner for all Indians. Our mission is to make healthcare accessible, understandable, and affordable. As one of the top consumer health platforms, Rx1 offers services like e-pharmacy, e-diagnostics, e-consulting, and offline stores. It is also a preferred pharmacy and diagnostic partner for leading hospitals in Chennai India, enabling consumers to learn more about their medicines and find cost-effective substitutes. Rx1 is committed to empowering Indian consumers and caregivers to select the most appropriate healthcare services at the best possible prices.

Brief About the Team

The Marketing team at Rx1 is a center of excellence, working across business lines to drive brand awareness, customer acquisition, and retention, ultimately leading to business growth. This team plays a crucial role in promoting the brand and its services by devising and implementing strategic marketing initiatives through various channels to reach target audiences and drive engagement. Each of our employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. With this purpose in mind we ventured into the innovative space of health-tech. In the health-tech space our DAILYBLOOMTM team aspires to serve chronic patients digitally to manage their chronic conditions via disease management platforms (DMPs).

This agile and innovative team is looking to hire a performance marketer to lead the D2C channel to generate and nurture leads and acquire patients from the patient pool for whom we have cutting edge science backed digital therapeutic solutions.

Primary Responsibilities

• As the owner of the D2C channel collaborate with partners to jointly define, develop, execute and analyse high-impact go-to-market digital campaigns including timelines, channels, merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.
• Directly responsible for lead generation and partner with Pre-sales remote operations team to ensure high conversions and revenue booking Develop an understanding of the drivers of customer acquisition, activation and retention and translate those insights into go-to-market programs, campaigns and promotions.
  Closely work with pre-sales operations to continuously optimize the lead nurture journey across WhatsApp, telesales and social media.
• Leading digital communications across a range of digital platforms such as websites, email, newsletters, social media, mobile applications, and search engines
  Work closely with Business, Presales operations, Product Management, UX, Brand, Legal, Medical Affairs, Compliance Leads and other stakeholders to ensure internal cross-functional alignment.
• Developing and managing online marketing strategies for increasing LTV with current customers.
• Leading D2C initiatives in physical channels as well across corporate and pharmacy channels.
• Measure marketing campaign performances and track specific metrics to determine their level of success.
• Represent D2C channel in meetings with key partners, as well as establish strong, collaborative relationships with partners.
• Report weekly on our success metrics including performance of campaign launch, acquisition and retention activity.

An Ideal Candidate Should Have

KPIs:

• Volume of leads generated.
• Volume of leads converted.
• Cost per lead.
• Cost per conversion.
• ROAS

Qualifications Requirements:

• Masters degree in marketing preferred.
• At least 3-10 years of experience in digital marketing.
• Preferred Sectors: Ecom, Banking, FMCG, Auto, Telecom, fashion, D2C etc.
• Experience in content creation, digital media planning, performance marketing.
• Experience with Meta and Google analytics or similar software.
• Strong analytical skills and comfortable with MS Excel and other reporting platforms.
• Excellent communication and interpersonal skills.
• Experience in building a business from the ground up (0 to 1).
• Prior start-up experience is a plus.
• Prior experience in healthcare/wellness is a plus.
• Demonstrated ability to think both strategically and tactically.
• Willingness to work hard and roll up sleeves to get work done, even when at times it is outside the scope of the job or operational tasks.
• Comfortable working with cross-functional teams, leading through influence pears and senior leadership, and managing different agencies.

Why Join Us?

Rx1 offers an exciting and high-growth environment, blending the legacy and prestige of Rx1 with the dynamism and versatility of a startup. Our leadership is committed to making Rx1 one of the best places to work. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants. If you are interested in applying for employment with Rx1 and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: careers@rx1.in

Disclaimer:
Rx1 is an Equal Opportunity Employer. All employment decisions are made without discrimination, harassment, or unfavorable treatment on the grounds of age, color, physical ability, ethnic origin, nationality, religion, gender, family status, marital status, prenatal status, gender reassignment, or sexual orientation. Employment decisions are based on business needs, job requirements, competence, and merit.